It’s time for Audi to prove its mettle once again in the LeMans 24 Hours. With the current economic slowdown, it’s time for Audi to prove that its mean machines can competitively face off with other brands.
Let’s put it this way. It has been a long tradition for automotive brands to gain prestige (or infamy) by participating in motorsport. If your brand wins, it sticks to people’s minds. It’s instant publicity.
But just how important are competitions to proving just how stable or dependable a car is for regular users? That’s the provocative question that needs to be answered. Let’s not forget that cars participating in motorsport have been especially fine-tuned to win.
But are regular machines fine-tuned to really deliver according to their specifications, or can they offer more to mainstream consumers?
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